As Bloom steps out of St. Andrew's church at 10:15, he
decides to get some lotion made up for Molly at Sweny's, and
then casts his thoughts to another nearby pharmacy: "Hamilton
Long's, founded in the year of the flood." This
pharmacy had several shops in the Dublin area, but the closest
one to Bloom's location on Westland Row, and to the Huguenot
cemetery that he thinks is "near there," was at 107
Grafton Street. It is shown in the accompanying photograph.
Gifford and Slote note that Thom's listed Hamilton,
Long, & Co., Ltd. as "state apothecaries, perfumers, and
manufacturers of mineral waters." The large signs on the
facade of the Grafton Street building described it as a
"medical hall and compounding establishment."
No annotators (or critics, as far as I have yet been able to
discover) have said a word about "founded in the year of
the flood." Unless and until someone pegs the
establishment of the company to some year in which Ireland saw
terrible flooding, this phrase must be taken as Bloom's little
joke about the tendency of pharmaceutical shops to stay put.
As he puts it in the preceding sentences of Lotus Eaters,
"Chemists rarely move. Their green and gold beaconjars too
heavy to stir." Hamilton Long's may not have been around
since the landing on Mount Ararat, but they have certainly
stayed put, doing business at multiple locations in the Dublin
area to the present day.